The Nokia Lumia series of phones was announced on Wednesday by CEO of Nokia, Stephen Elop. Since the announcement last year that Nokia would be teaming up with Microsoft to produce mobile phones, both companies have been scrambling to produce something impressive on both the software and the hardware side of things.
It is the general concensus that this is probably Nokia’s last chance to stem the loss of customers to the Android and iPhone platforms.
Nokia have been losing market share due to having an outdated operating system, Symbian, which has not kept up with the hardware that it runs on. The operating system felt like one that was modified to suit touch screens rather than one that was made for touch screens.
Teaming up with Microsoft is Nokia’s chance to fast track the development process and go straight to production. If they were to not do it this way, there market share would likely erode to nothing.